Een aantal projecten uit het verleden waar we nog steeds trots op zijn. Bedacht en gemaakt bij verschillende reclamebureaus waar we gewerkt hebben.
Repositioning Knab as the challenger of the banking sector in the Netherlands. We created movement in one of the most historically stagnant sectors.
In a financially sound world the bankers are here for us. To let us know when we can save or earn money. In a financially sound world the consumer is in control. This is how Knab sees the future of banking.
The first film shows why Knab was created and how we put the customer first. The film was followed by tag-ons showing concrete propositions to prove this. The second film is about giving it your all. If you do this you expect the same from others, so why not from your bank?
A huge increase in awareness, with Knab elevated to the top 5 best-known banks in the Netherlands.
Develop two commercials to introduce Hero frozen fruit on a stick and Hero Kokoswater.
Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.
Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.
A 5% share of the popsicle market within a year (as much as Festini).
Repositioning Bacardi & Cola
A perfect party deserves a perfect drink.
Compare “the serve you deserve” with the perfect party. All ingredients have to be there to make it a night to remember.
Introduce Doritos Jacked to an audience of 16-24 year-olds.
One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.
What if the dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.
17% increase in sales, which earned us a golden & bronze Esprix!