Vorig werk

Diensten
Merkidentiteit
Merkstrategie
Campagne
Klant
Knab
Hero
Bacardi
Doritos

Een aantal projecten uit het verleden waar we nog steeds trots op zijn. Bedacht en gemaakt bij verschillende reclamebureaus waar we gewerkt hebben.

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Knab

Uitdaging

Repositioning Knab as the challenger of the banking sector in the Netherlands. We created movement in one of the most historically stagnant sectors.

Achtergrond

In a financially sound world the bankers are here for us. To let us know when we can save or earn money. In a financially sound world the consumer is in control. This is how Knab sees the future of banking.

Idee

The first film shows why Knab was created and how we put the customer first. The film was followed by tag-ons showing concrete propositions to prove this. The second film is about giving it your all. If you do this you expect the same from others, so why not from your bank?

Resultaat

A huge increase in awareness, with Knab elevated to the top 5 best-known banks in the Netherlands.

Hero

Uitdaging

Develop two commercials to introduce Hero frozen fruit on a stick and Hero Kokoswater.

Achtergrond

Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.

Idee

Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.

Resultaat

A 5% share of the popsicle market within a year (as much as Festini).

Bacardi

Uitdaging

Repositioning Bacardi & Cola

Achtergrond

A perfect party deserves a perfect drink.

Idee

Compare “the serve you deserve” with the perfect party. All ingredients have to be there to make it a night to remember.

Doritos

Uitdaging

Introduce Doritos Jacked to an audience of 16-24 year-olds.

Achtergrond

One of the 3 biggest moments in the lives of youngsters is learning to drive. But once you have your license, you must obey the rules.

Idee

What if the dutch Ali G – Gino P – takes over a driving school? It becomes a stunt driving school. Where everything’s possible.

Resultaat

17% increase in sales, which earned us a golden & bronze Esprix!