colorado charlie
Een iconische strandtent transformeren tot merk met een eigen ritme: van beach tot beats.
Vraag
Colorado Charlie groeide uit tot een fenomeen op socials, maar hun identiteit bleef achter. De vraag: maak van Colorado Charlie een merk met karakter. Iets dat voelt als één geheel, overdag én ’s nachts, en waarin hun festival-energie, creatieve ziel en liefde voor muziek samenkomen.
Uitdaging
Overdag een relaxte strandtent. ’s Nachts een intieme dansvloer. Hoe verenig je die twee werelden zonder in clichés te vervallen? Hun oude cowboystijl met hoefijzers en westernletters werkte niet meer. Het werd tijd voor een identiteit die nog steeds rebels voelt maar subtieler, stijlvoller, eigen.
Oplossing
We ontwikkelden een merkstrategie met een nieuwe belofte: Where beach and party become one. Vanuit daar een visuele stijl vol contrasten, met hints naar Western (zonder karikatuur) en patronen geïnspireerd op traditionele kleden. Het logo kreeg een eigen ritme, het kleurenpalet schakelt tussen dag en nacht, en het designsysteem geeft podium aan alles: events, menukaarten, tickets en visuals. Van zon tot zweet: alles klopt.
Klant
Colorado Charlie
Jaar
2024
Diensten
Merkstrategie
Merkidentiteit
Branding
Drukwerk
Merchandise
Campagnes
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