De Witt
Waar film, food en fantasie samenkomen
Vraag
De oude arthousebioscoop The Movies werd overgenomen en kreeg een radicale missie: een plek bouwen waar héél Dordrecht weer trots op zou zijn. Meer dan film alleen — ook horeca, cultuur en live events. Aan ons de vraag: ontwikkel een merk dat de magie van deze nieuwe bestemming voelbaar maakt. Van naam en strategie tot visuele identiteit
Uitdaging
Hoe verbind je drie werelden, bioscoop, podium en restaurant, tot één herkenbaar merk? Zonder dat het een allegaartje wordt? En hoe breng je het verleden én de toekomst van zo’n iconische locatie samen in iets dat klopt, prikkelt en blijft? Daar lag de uitdaging: de juiste balans vinden tussen nostalgie, verrassing en ambitie.
Oplossing
We doopten The Movies om tot De Witt, een ode aan de gebroeders De Witt, maar ook aan visie, lef en verbeeldingskracht. Vanuit het archetype van de Magiër ontwikkelden we een identiteit die verwondert. Een logo dat zich opdeelt in drie vormen, net als het concept zelf. Een herkenbaar grafisch systeem dat overal terugkomt: op het popcornbakje, de wijnkaart, de posters en zelfs in de deurklinken van het pand. De stijl is uitgesproken, gelaagd en vol contrast, net als het programma van De Witt zelf. Eén merk, drie werelden, oneindig veel manieren om te beleven.
Klant
Brasserie De Witt
Jaar
2021
Diensten
Branding
Grafisch ontwerp
Logo design
Design systeem
Credits
Interieur Studio Modijefsky
Fotografie Maarten Willemstein
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