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8","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-8.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F5909\u002Fwilliams-8.webp",{"id":1015,"typeHandle":957,"withGaps":496,"media":1016},"6110",[1017],{"id":1018,"title":1019,"url":1020,"kind":38,"extension":963,"webp":1021},"5934","Williams 9","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-9.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F5934\u002Fwilliams-9.webp",{"id":1023,"typeHandle":957,"withGaps":496,"media":1024},"6111",[1025],{"id":1026,"title":1027,"url":1028,"kind":38,"extension":963,"webp":1029},"5961","Williams 10","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-10.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F5961\u002Fwilliams-10.webp",{"id":1031,"typeHandle":957,"withGaps":496,"media":1032},"6112",[1033],{"id":1034,"title":1035,"url":1036,"kind":38,"extension":963,"webp":1037},"5982","Williams 11","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-11.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F5982\u002Fwilliams-11.webp",{"id":1039,"typeHandle":957,"withGaps":496,"media":1040},"6113",[1041],{"id":1042,"title":1043,"url":1044,"kind":38,"extension":963,"webp":1045},"6013","Williams 12","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-12.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F6013\u002Fwilliams-12.webp",{"id":1047,"typeHandle":957,"withGaps":496,"media":1048},"6114",[1049],{"id":1050,"title":1051,"url":1052,"kind":38,"extension":963,"webp":1053},"6048","Williams 13","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-13.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F6048\u002Fwilliams-13.webp",{"id":1055,"typeHandle":957,"withGaps":496,"media":1056},"6115",[1057],{"id":1058,"title":1059,"url":1060,"kind":38,"extension":963,"webp":1061},"6075","Williams 14","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fwilliams-14.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F6075\u002Fwilliams-14.webp",[1063],{"id":1064,"vraag":1065,"uitdaging":1066,"oplossing":1067,"klant":1068,"credits":1069},"1196","\u003Cp dir=\"ltr\">De canned cocktailmarkt is booming, maar ook overvol. Williams wilde zich onderscheiden met iets wat je niet verwacht uit een conservenblikje: een échte premium cocktail. Aan ons de vraag om een merk te creëren dat die hoge kwaliteit zichtbaar maakt. Een visuele beleving die luxe en mixology ademt, maar dan zonder stoffige cocktailbars of ouderwetse art deco. Het moest modern zijn, maar wel met een knipoog naar klassieke cocktailcultuur.\u003C\u002Fp>","\u003Cp dir=\"ltr\">Het gevaar lag op de loer: één stap te ver, en je zit in een 20's-vintage cliché. Eén stap te veilig, en je blendt weg op het schap. De uitdaging was om een stijl te vinden die wel doet denken aan de elegantie van de cocktailklassiekers zonder het te verpakken in nostalgie. En het merk moest naast esthetisch ook functioneel zijn. Ieder blikje vertelt een ander verhaal, maar samen vormen ze één collectie. Eén familie. Hoe breng je die balans tussen karakter en consistentie, flair en eenvoud?\u003Cbr \u002F>\u003C\u002Fp>","\u003Cp dir=\"ltr\">We ontwikkelden een merkidentiteit die luxe en karakter uitstraalt, zonder in clichés te vervallen. Klassiek in de details, modern in de uitvoering. De visuele identiteit is gebouwd als een herkenbaar branding­systeem: strak, stijlvol en makkelijk toepasbaar. Ieder blikje krijgt z’n eigen kleur, gebaseerd op de cocktail of een hoofdingrediënt, in combinatie met de vaste merktoon: roze. De typografie is een moderne knipoog naar de cocktailcultuur uit de jaren ’20. Geen retro, maar wel flair. Herkenbare elementen als het gouden randje, de foliedruk op het etiket en de metallic deksel tillen de ervaring naar een hoger niveau. Zelfs het conservenblik is onderdeel van de identiteit, niet weggemoffeld, maar juist omarmd als icoon van de categorie.\u003Cbr \u002F>\u003Cbr \u002F>Zo bouwden we een merk dat net zo premium oogt als het smaakt. Onderscheidend. Consistent. Herkenbaar, tot op de laatste druppel.\u003C\u002Fp>","Williams Canteen","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.adindadeboer.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Adinda de Boer\u003C\u002Fa> (fotografie)\u003C\u002Fp>",2019,[1072,1073,1074,1075,1076],{"id":127,"title":128,"slug":129,"level":301},{"id":145,"title":146,"slug":147,"level":306},{"id":149,"title":150,"slug":151,"level":306},{"id":180,"title":181,"slug":182,"level":301},{"id":195,"title":196,"slug":197,"level":306},[1078],{"id":267,"title":268,"slug":269,"level":301},[1080],{"id":1081,"headline":1082,"text":17,"marquee":496,"werks":1083},"1194","Gerelateerd werk",[1084,1100],{"id":1085,"title":1086,"slug":1087,"internalPageAccess":440,"voorbeeldafbeelding":1088,"hovered":1089,"binnenkortBeschikbaar":496,"werkPreviewMedia":1094},"37","De Witt","de-witt",[],[1090],{"mask":1091,"svgCode":1092,"scale":1093,"preview":496},[],"\u003Csvg xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" 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Het resultaat zijn zes prachtige labels, die de stijlvolle en oprechte filosofie van de bar weerspiegelen. ",[],{"twitter":1129,"facebook":1134},{"title":1130,"description":1131,"image":1132},"Williams Premium Canned Cocktails - Offff","Wij ontwikkelde een 'award-winning' verpakkingsontwerp en identiteit. Het resultaat zijn zes prachtige labels, die de stijlvolle en oprechte filosofie van de bar weerspiegelen.",{"id":10,"title":11,"webp":1133},"https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_1200x630_crop_center-center_80_none\u002F20001\u002FTimmermeester-Offff-studio-3.webp",{"title":1130,"description":1131,"image":1135},{"id":10,"title":11,"webp":1133},{"robots":1137,"canonical":122},[],1787584215511]