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Maar niet zomaar een opticien. Ze verkopen zeldzame monturen, zetten een Porsche midden in de winkel en schenken Illy bij de kassa. Toch bleef het merk zelf achter. Onderbelicht. En niet in lijn met de ervaring in de winkel. \u003Cbr \u002F>\u003Cbr \u002F>Aan ons de vraag: ontwikkel een merk dat net zo uitgesproken is als de mannen erachter. Van merkstrategie tot visuele identiteit, van logo tot verpakkingen, van website tot merkverhaal.\u003C\u002Fp>","\u003Cp dir=\"ltr\">Een bril is persoonlijk. En bij Van der Ham is dat nog zacht uitgedrukt. Hier draait het niet om massa, maar om karakter. Geen doorsnee monturen, maar unieke verhalen. Onze uitdaging: die excentrieke blik voelbaar maken in alles wat je ziet — zonder het te laten ontsporen. Geen eenheidsworst, maar ook geen rariteitenkabinet. Een stijlvol merk, met guts.\u003Cbr \u002F>\u003C\u002Fp>","\u003Cp dir=\"ltr\">We ontwikkelden de merkstrategie en het haakje: Meer dan je ziet. Een tagline die het hart van Van der Ham raakt, want hier koop je geen bril, maar een blik op de wereld. De identiteit is eigenzinnig, uitgesproken en in balans. Grafisch én menselijk. Het logo, kleurgebruik en typografie ademen kwaliteit met karakter. De nieuwe site en fotografie vertellen het verhaal op hun manier: met scherpte, stijl en een beetje show. Een merk dat kijkt, prikkelt en bijblijft. Zoals Van der Ham zelf.\u003Cbr \u002F>\u003C\u002Fp>","Van der Ham Optometristen","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fvilaingai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Vilain & Gai\u003C\u002Fa>  (Production, Direction, Styling & Photography)\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fmarcsvisage\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Roderwijn\u003C\u002Fa>  (Make-Up Artist)\u003Cbr \u002F>Quirien Schendstok  (Assist)\u003Cbr \u002F>Many thanks to Fenny, Leen, Ximena, Marlon, Lodewijk, Melissa, Kim, Johan & 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