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Bij een grote naam, met hoge verwachtingen, hoort een campagne die moest opvallen. Zonder te botsen met de strikte regels van licentiehouders en internationale partners.\u003C\u002Fp>","\u003Cp>De grootsheid van Miró en zijn sculpturen moet centraal staan. Tegelijk moet het duidelijk zijn dat deze tentoonstelling bij Museum Beelden aan Zee te bewonderen is. Hoe pak je dit aan zonder te struikelen over de wensen en voorwaarden van externen? Veel informatie, maar van belang om de structuur te behouden én op te vallen met de drie belangrijkste pijlers: wat het is, waar het is en wanneer.\u003C\u002Fp>","\u003Cp dir=\"ltr\">We ontwikkelden een visueel campagnedesign systeem dat resoneert met de werkwijze van Miró: vormen loshalen, opnieuw samenbrengen, en zo iets nieuws creëren. Die gedachte werd de basis voor de campagne. 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