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Het product was heel erg goed, alleen de uitstraling sloot niet aan bij de kwaliteit die geleverd werd. Ons werd gevraagd een merk te creëren dat recht deed aan de donuts, opvalt en mogelijkheden biedt om uit te breiden met meer winkels. \u003C\u002Fp>","\u003Cp>De donutwereld is vol kleur, suiker en een overload aan schreeuwerige visuals. Maar hoe val je op zonder zoetsappig te worden? Hoe claim je het domein van de échte donutliefhebber zonder eruit te zien als een budgetversie van Dunkin’?\u003Cbr \u002F>\u003Cbr \u002F>De uitdaging zat in het vinden van de juiste balans: fun zonder kinderachtig te zijn, kwaliteit zonder pretentie, en stoer zonder smakeloos te worden. En dat allemaal met ruimte om relevant te zijn bij élke gelegenheid. Van feestje tot vrijdagmiddag.\u003C\u002Fp>","\u003Cp>We bedachten de naam &Donuts, een merknaam die meteen een communicatieconcept is. 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