[{"data":1,"prerenderedAt":990},["ShallowReactive",2],{"gql:data:bUNgjMeQmt99TKbaSQRedMhC-_pKUmV3FMfa8SsPPjk":3,"gql:data:T2iPkNVHhwad3TXVua1_cKshGCRZarG5VDlNutMC3oo":626,"gql:data:fRajkFwRTLLQ1hESK4AhErNyCsCWUaluvW3S8wV053M":938},{"settings":4,"dienstens":125,"branches":253,"tags":282,"headerMenu":296,"headerMenuNew":434,"footerMenu":611},[5],{"slogan":6,"adres":7,"media":8,"id":13,"copyright":14,"phone":15,"email":16,"stageEmail":17,"vacaturesEmail":17,"partnershipsEmail":17,"socials":18,"samenwerken":23,"whatYouNeed":27,"sociality":28,"contactPerson":29,"articles":39,"notFound":106,"cta":110},"Branding Studio","Vijverhofstraat 88, 3032 SN Rotterdam",[9],{"id":10,"title":11,"webp":12},"20001","Timmermeester Offff studio 3","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_432x304_crop_center-center_75_none\u002F20001\u002FTimmermeester-Offff-studio-3.webp","90","OFFFF","010 843 50 23","hello@offff.studio",null,[19],{"instagram":20,"linkedin":21,"onlyfans":22},"https:\u002F\u002Fwww.instagram.com\u002Foffff.studio\u002F","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Foffff\u002F","https:\u002F\u002Fonlyfans.com\u002Foffff.studio",[24],{"headline":25,"text":26},"Samenwerken","\u003Ch3>Hoe kunnen we jou en je merk helpen? \u003Cbr \u002F>Ons branding team kan je helpen met het ontwikkelen van een volledig nieuw merk of we laten jouw huidig merk helemaal herleven.\u003Ca href=\"mailto:hello@offff.studio\">\u003Cbr \u002F>Neem contact met ons op.\u003C\u002Fa>\u003C\u002Fh3>","\u003Cp>Nieuwe campagne? Rebranding?\u003Cbr \u002F>Of is je merk toe aan opfrisbeurt?\u003Cbr \u002F>\u003Ca href=\"mailto:hello@offff.studio\">@offff.studio\u003C\u002Fa>\u003Cbr \u002F>\u003C\u002Fp>","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Foffff.studio\u002F?hl=nl\" target=\"_blank\" rel=\"noreferrer noopener\">Solliciteren?\u003C\u002Fa>\u003Cbr \u002F>Houdt onze socials in de gaten. Daar kondigen we aan als we op zoek zijn naar versterking. \u003C\u002Fp>",[30],{"description":31,"phone":32,"person":33},"Bel Maarten voor meer informatie!","+316 18 88 75 18",[34],{"id":35,"title":36,"url":37,"kind":38},"1020","Maarten","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fmaarten.png","image",[40,59,70,90],{"id":41,"title":42,"slug":43,"labels":44,"voorbeeldmediaArticle":53},"63","Praktisch versus Onderscheidend","praktisch-vs-onderscheidend",[45,49],{"id":46,"title":47,"slug":48},"10213","Branding","branding",{"id":50,"title":51,"slug":52},"10214","Marketing","marketing",[54],{"id":55,"title":56,"kind":38,"url":57,"webp":58},"19913","Offff illustraties insides onderscheidend","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002Foffff-illustraties-insides-onderscheidend.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002F_AUTOxAUTO_crop_center-center_75_none\u002F19913\u002Foffff-illustraties-insides-onderscheidend.webp",{"id":60,"title":61,"slug":62,"labels":63,"voorbeeldmediaArticle":64},"67","Het verhaal achter het award winning packaging design","het-verhaal-achter-het-award-winning-packaging-design",[],[65],{"id":66,"title":67,"kind":38,"url":68,"webp":69},"19919","Offff illustraties insides awards","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002Foffff-illustraties-insides-awards.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002F_AUTOxAUTO_crop_center-center_75_none\u002F19919\u002Foffff-illustraties-insides-awards.webp",{"id":71,"title":72,"slug":73,"labels":74,"voorbeeldmediaArticle":84},"70","Branding is een mix van wetenschap en emotie","branding-is-een-mix-van-wetenschap-en-emotie",[75,76,80],{"id":46,"title":47,"slug":48},{"id":77,"title":78,"slug":79},"10396","Wetenschap","wetenschap",{"id":81,"title":82,"slug":83},"10397","Emotie","emotie",[85],{"id":86,"title":87,"kind":38,"url":88,"webp":89},"19922","Offff illustraties wetenschap emotie","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002Foffff-illustraties-wetenschap-emotie.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002F_AUTOxAUTO_crop_center-center_75_none\u002F19922\u002Foffff-illustraties-wetenschap-emotie.webp",{"id":91,"title":92,"slug":93,"labels":94,"voorbeeldmediaArticle":100},"73","Hoe design bijdraagt aan de groei van je merk","hoe-design-bijdraagt-aan-de-groei-van-je-merk",[95,99],{"id":96,"title":97,"slug":98},"10515","Design","design",{"id":46,"title":47,"slug":48},[101],{"id":102,"title":103,"kind":38,"url":104,"webp":105},"19929","Offff illustraties groeien","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002Foffff-illustraties-groeien.jpg","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fnieuws\u002F_AUTOxAUTO_crop_center-center_75_none\u002F19929\u002Foffff-illustraties-groeien.webp",[107],{"text":108,"media":109},"Maakt niet uit,\njouw fout",[],[111],{"id":112,"headline":113,"logo":114,"body":119,"phone":15,"email":16,"button":120},"17363","let's\nmeet up",[115],{"id":116,"title":117,"kind":38,"url":118},"19927","Tafeltennis roze 2","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Ftafeltennis-roze-2.svg","\u003Cp>Ons brandingteam helpt je een merk bouwen dat klopt, opvalt en bijblijft. Of je nu opnieuw wil beginnen of je huidige merk wil laten knallen.\u003Cbr \u002F>\u003Cbr \u002F>Bellen, mailen of plan direct een afspraak. \u003C\u002Fp>",{"customText":121,"target":122,"text":121,"type":123,"url":124,"element":17},"Maak direct een afspraak","","custom","#afsprak",[126,179,202],{"id":127,"title":128,"slug":129,"categoryAlternativeTitle":130,"categoryDescription":131,"categoryIcon":132,"children":137},"8","Merkidentiteit","merkidentiteit","Merk\nIdentiteit","\u003Cp>Een merkidentiteit is het gezicht van je merk. Logo, kleur, typografie, beeld en toon, samengebracht tot een systeem dat mensen herkennen voordat ze je naam lezen. OFFFF ontwerpt merkidentiteiten in Rotterdam die niet alleen mooi zijn, maar blijven plakken. Gebouwd op strategie, niet op smaak.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">We ontwerpen wat je merk herkenbaar maakt, van het eerste logo tot het complete systeem. Geen plaatje dat vandaag mooi is en morgen inwisselbaar.\u003Cbr \u002F>\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>",[133],{"id":134,"title":128,"kind":135,"url":136},"9538","json","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fcategories\u002Fmerkidentiteit.json",[138,140,144,148,152,156,160,164,168,172,176],{"id":139,"title":47,"slug":48},"9",{"id":141,"title":142,"slug":143},"10","Grafisch ontwerp","grafisch-ontwerp",{"id":145,"title":146,"slug":147},"11","Fotografie","fotografie",{"id":149,"title":150,"slug":151},"12","Motion design","motion-design",{"id":153,"title":154,"slug":155},"13","Brandguidelines","brandguidelines",{"id":157,"title":158,"slug":159},"15","Animatie","animatie",{"id":161,"title":162,"slug":163},"17","Logo design","logo-design",{"id":165,"title":166,"slug":167},"18","Design testing","design-testing",{"id":169,"title":170,"slug":171},"5795","Design systeem","design-systeem",{"id":173,"title":174,"slug":175},"18374","Tone of voice","tone-of-voice",{"id":177,"title":158,"slug":178},"21391","animatie-rotterdam",{"id":180,"title":181,"slug":182,"categoryAlternativeTitle":183,"categoryDescription":184,"categoryIcon":185,"children":189},"21","Merkstrategie","merkstrategie","Merk\nStrategie","\u003Cp>Een merkstrategie is het fundament onder je merk. Het bepaalt waar je voor staat, voor wie je ertoe doet, en waarom iemand jou kiest en niet de buurman. OFFFF bouwt merkstrategieën in Rotterdam die richting geven aan alles wat daarna komt: je identiteit, je communicatie, je campagnes. Geen ingewikkelde modellen of wollige verhalen, maar een scherpe strategie die blijft hangen.\u003Cbr \u002F>\u003Cbr \u002F>We ontdekken wat je merk betekenis geeft, voor wie het ertoe doet en hoe het opvalt in een markt vol grijs.\u003C\u002Fp>",[186],{"id":187,"title":181,"kind":135,"url":188},"9540","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fcategories\u002Fmerkstrategie.json",[190,194,198],{"id":191,"title":192,"slug":193},"22","OFFFF Road Workshop","offff-road-workshop",{"id":195,"title":196,"slug":197},"23","ONNNN Route Workshop","onnnn-route-workshop",{"id":199,"title":200,"slug":201},"3197","Marktonderzoek","marktonderzoek",{"id":203,"title":204,"slug":205,"categoryAlternativeTitle":206,"categoryDescription":207,"categoryIcon":208,"children":212},"27","Merkbeleving","merkbeleving","Merk\nBeleving","\u003Cp>\u003C\u002Fp>\n\u003Cp dir=\"ltr\">Merkbeleving is je merk in het echt. Op je website, je verpakking, je campagne, je winkelvloer, je socials. Overal waar iemand je merk tegenkomt, moet het hetzelfde voelen en blijven hangen. OFFFF bouwt merkbelevingen in Rotterdam die van het scherm en het schap af knallen. Consistent, herkenbaar, onmiskenbaar.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">We vertalen je merk naar elk moment dat ertoe doet. Geen losse uitingen die toevallig hetzelfde logo dragen, maar een beleving die overal klopt.\u003Cbr \u002F>\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>",[209],{"id":210,"title":204,"kind":135,"url":211},"9542","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fcategories\u002Fmerkbeleving.json",[213,217,221,225,229,233,237,241,245,249],{"id":214,"title":215,"slug":216},"28","Webdesign","webdesign",{"id":218,"title":219,"slug":220},"3184","Web Development","web-development",{"id":222,"title":223,"slug":224},"3188","Packaging design","packaging-design",{"id":226,"title":227,"slug":228},"3193","Shipping boxes","shipping-boxes",{"id":230,"title":231,"slug":232},"3195","Unboxing Experience","unboxing-experience",{"id":234,"title":235,"slug":236},"3198","Campagnes","campagnes",{"id":238,"title":239,"slug":240},"3201","Artdirection","artdirection",{"id":242,"title":243,"slug":244},"3202","Lanceringscampagne","lanceringscampagne",{"id":246,"title":247,"slug":248},"3236","Drukwerk \u002F Merchandise","drukwerk-merchandise",{"id":250,"title":251,"slug":252},"13526","Signing","signing",[254,258,262,266,270,274,278],{"id":255,"title":256,"slug":257},"3","Tech","tech",{"id":259,"title":260,"slug":261},"4","Hospitality","hospitality",{"id":263,"title":264,"slug":265},"5","Kunst & Cultuur","kunst-cultuur",{"id":267,"title":268,"slug":269},"6","Food & Beverage","food-beverage",{"id":271,"title":272,"slug":273},"7","Services","de-rest",{"id":275,"title":276,"slug":277},"4792","Duurzaamheid","duurzaamheid",{"id":279,"title":280,"slug":281},"9846","Retail","retail",[283,287,288,289,290,291,295],{"id":284,"title":285,"slug":286},"10553","B2B","b2b",{"id":46,"title":47,"slug":48},{"id":96,"title":97,"slug":98},{"id":81,"title":82,"slug":83},{"id":50,"title":51,"slug":52},{"id":292,"title":293,"slug":294},"14534","Merk","merk",{"id":77,"title":78,"slug":79},[297,397,405,415,425],{"id":298,"title":299,"classes":17,"typeLabel":300,"url":17,"level":301,"newWindow":122,"children":302,"element":394},"1416","Diensten","Entry",1,[303,328,366],{"id":304,"title":181,"classes":17,"typeLabel":305,"url":17,"level":306,"newWindow":122,"children":307,"element":327},"2498","Category",2,[308,314,319],{"id":309,"title":192,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":311},"2499",3,{"id":191,"title":192,"slug":193,"url":17,"groupId":306,"groupHandle":312,"parent":313},"diensten",{"slug":182},{"id":315,"title":316,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":317},"2500","ONNNN Route Worksop",{"id":195,"title":196,"slug":197,"url":17,"groupId":306,"groupHandle":312,"parent":318},{"slug":182},{"id":320,"title":321,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":322},"2502","Onderzoek competition",{"id":323,"title":324,"slug":325,"url":17,"groupId":306,"groupHandle":312,"parent":326},"25","Concurrentie analyse","concurrentie-analyse",{"slug":182},{"id":180,"title":181,"slug":182,"url":17,"groupId":306,"groupHandle":312,"parent":17},{"id":329,"title":128,"classes":17,"typeLabel":305,"url":17,"level":306,"newWindow":122,"children":330,"element":365},"2489",[331,335,340,344,348,353,357,361],{"id":332,"title":47,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":333},"2490",{"id":139,"title":47,"slug":48,"url":17,"groupId":306,"groupHandle":312,"parent":334},{"slug":129},{"id":336,"title":337,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":338},"2491","Graphic design",{"id":141,"title":142,"slug":143,"url":17,"groupId":306,"groupHandle":312,"parent":339},{"slug":129},{"id":341,"title":146,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":342},"2492",{"id":145,"title":146,"slug":147,"url":17,"groupId":306,"groupHandle":312,"parent":343},{"slug":129},{"id":345,"title":150,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":346},"2493",{"id":149,"title":150,"slug":151,"url":17,"groupId":306,"groupHandle":312,"parent":347},{"slug":129},{"id":349,"title":350,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":351},"2494","Branding guide",{"id":153,"title":154,"slug":155,"url":17,"groupId":306,"groupHandle":312,"parent":352},{"slug":129},{"id":354,"title":158,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":355},"2495",{"id":157,"title":158,"slug":159,"url":17,"groupId":306,"groupHandle":312,"parent":356},{"slug":129},{"id":358,"title":162,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":359},"2496",{"id":161,"title":162,"slug":163,"url":17,"groupId":306,"groupHandle":312,"parent":360},{"slug":129},{"id":362,"title":166,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":363},"2497",{"id":165,"title":166,"slug":167,"url":17,"groupId":306,"groupHandle":312,"parent":364},{"slug":129},{"id":127,"title":128,"slug":129,"url":17,"groupId":306,"groupHandle":312,"parent":17},{"id":367,"title":204,"classes":17,"typeLabel":305,"url":17,"level":306,"newWindow":122,"children":368,"element":393},"2504",[369,374,381,385,389],{"id":370,"title":371,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":372},"3325","Web Design",{"id":214,"title":215,"slug":216,"url":17,"groupId":306,"groupHandle":312,"parent":373},{"slug":205},{"id":375,"title":376,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":377},"3326","UX Design",{"id":378,"title":376,"slug":379,"url":17,"groupId":306,"groupHandle":312,"parent":380},"3024","ux-design",{"slug":205},{"id":382,"title":219,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":383},"3328",{"id":218,"title":219,"slug":220,"url":17,"groupId":306,"groupHandle":312,"parent":384},{"slug":205},{"id":386,"title":223,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":387},"3329",{"id":222,"title":223,"slug":224,"url":17,"groupId":306,"groupHandle":312,"parent":388},{"slug":205},{"id":390,"title":247,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"element":391},"3331",{"id":246,"title":247,"slug":248,"url":17,"groupId":306,"groupHandle":312,"parent":392},{"slug":205},{"id":203,"title":204,"slug":205,"url":17,"groupId":306,"groupHandle":312,"parent":17},{"id":395,"title":299,"slug":312,"url":17,"sectionId":396,"typeHandle":312},"241",6,{"id":398,"title":399,"classes":17,"typeLabel":300,"url":17,"level":301,"newWindow":122,"children":400,"element":401},"1415","Werk",[],{"id":402,"title":399,"slug":403,"url":17,"sectionId":404,"typeHandle":403},"145","werk",5,{"id":406,"title":407,"classes":17,"typeLabel":300,"url":408,"level":301,"newWindow":122,"children":409,"element":410},"1417","Why OFFFF","https:\u002F\u002Fwww.offff.studio\u002Fwaarom-offff\u002F",[],{"id":411,"title":407,"slug":412,"url":408,"sectionId":413,"typeHandle":414},"336","waarom-offff",4,"pagina",{"id":416,"title":417,"classes":17,"typeLabel":300,"url":418,"level":301,"newWindow":122,"children":419,"element":420},"1418","About OFFFF","https:\u002F\u002Fwww.offff.studio\u002Fover-ons\u002F",[],{"id":421,"title":417,"slug":422,"url":418,"sectionId":423,"typeHandle":424},"323","over-ons",7,"overOns",{"id":426,"title":427,"classes":17,"typeLabel":300,"url":17,"level":301,"newWindow":122,"children":428,"element":429},"2020","Insights",[],{"id":430,"title":427,"slug":431,"url":17,"sectionId":432,"typeHandle":433},"864","insights",8,"nieuws",[435,442,535],{"id":436,"title":437,"classes":17,"typeLabel":300,"url":17,"level":301,"newWindow":122,"customAttributes":438,"titleAlternative":17,"element":439,"children":441},"17990","Projecten",[],{"id":402,"title":399,"slug":403,"url":17,"enabled":440,"sectionId":404,"typeHandle":403},true,[],{"id":443,"title":299,"classes":17,"typeLabel":444,"url":17,"level":301,"newWindow":122,"customAttributes":445,"titleAlternative":17,"element":17,"children":446},"17991","Passive",[],[447,473,502,527],{"id":448,"title":128,"classes":17,"typeLabel":300,"url":17,"level":306,"newWindow":122,"customAttributes":449,"titleAlternative":453,"media":454,"element":455,"children":456},"18002",[450],{"attribute":451,"value":452},"scrolled","diensten-8","Merk\nidentiteit",[],{"id":395,"title":299,"slug":312,"url":17,"enabled":440,"sectionId":396,"typeHandle":312},[457,461,465,469],{"id":458,"title":47,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":459},"18003",{"id":139,"title":47,"slug":48,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":460},{"slug":129},{"id":462,"title":142,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":463},"18004",{"id":141,"title":142,"slug":143,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":464},{"slug":129},{"id":466,"title":154,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":467},"18007",{"id":153,"title":154,"slug":155,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":468},{"slug":129},{"id":470,"title":162,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":471},"18009",{"id":161,"title":162,"slug":163,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":472},{"slug":129},{"id":474,"title":181,"classes":17,"typeLabel":300,"url":17,"level":306,"newWindow":122,"customAttributes":475,"titleAlternative":478,"media":479,"element":480,"children":481},"18012",[476],{"attribute":451,"value":477},"diensten-21","Merk\nstrategie",[],{"id":395,"title":299,"slug":312,"url":17,"enabled":440,"sectionId":396,"typeHandle":312},[482,486,490,498],{"id":483,"title":192,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":484},"18013",{"id":191,"title":192,"slug":193,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":485},{"slug":182},{"id":487,"title":196,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":488},"18014",{"id":195,"title":196,"slug":197,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":489},{"slug":182},{"id":491,"title":492,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":493},"18016","Positionering",{"id":494,"title":492,"slug":495,"url":17,"enabled":496,"groupId":306,"groupHandle":312,"parent":497},"18371","positionering",false,{"slug":182},{"id":499,"title":324,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":500},"18005",{"id":323,"title":324,"slug":325,"url":17,"enabled":496,"groupId":306,"groupHandle":312,"parent":501},{"slug":182},{"id":503,"title":204,"classes":17,"typeLabel":300,"url":17,"level":306,"newWindow":122,"customAttributes":504,"titleAlternative":507,"media":508,"element":509,"children":510},"18017",[505],{"attribute":451,"value":506},"diensten-27","Merk\nbeleving",[],{"id":395,"title":299,"slug":312,"url":17,"enabled":440,"sectionId":396,"typeHandle":312},[511,515,519,523],{"id":512,"title":215,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":513},"18018",{"id":214,"title":215,"slug":216,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":514},{"slug":205},{"id":516,"title":223,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":517},"18020",{"id":222,"title":223,"slug":224,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":518},{"slug":205},{"id":520,"title":235,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":521},"18023",{"id":234,"title":235,"slug":236,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":522},{"slug":205},{"id":524,"title":247,"classes":17,"typeLabel":305,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":525},"18026",{"id":246,"title":247,"slug":248,"url":17,"enabled":440,"groupId":306,"groupHandle":312,"parent":526},{"slug":205},{"id":528,"title":121,"classes":529,"typeLabel":530,"url":124,"level":306,"newWindow":531,"customAttributes":532,"titleAlternative":17,"media":533,"element":17,"children":534},"18042","c-btn pinky","Custom URL","1",[],[],[],{"id":536,"title":537,"classes":17,"typeLabel":444,"url":17,"level":301,"newWindow":122,"customAttributes":538,"titleAlternative":17,"element":17,"children":539},"18001","Studio",[],[540,554,578,594],{"id":541,"title":542,"classes":17,"typeLabel":300,"url":418,"level":306,"newWindow":122,"customAttributes":543,"titleAlternative":544,"media":545,"element":546,"children":547},"18029","Over ons",[],"Over\nons",[],{"id":421,"title":417,"slug":422,"url":418,"enabled":440,"sectionId":423,"typeHandle":424},[548,551],{"id":549,"title":407,"classes":17,"typeLabel":300,"url":408,"level":310,"newWindow":122,"titleAlternative":17,"element":550},"18028",{"id":411,"title":407,"slug":412,"url":408,"enabled":440,"sectionId":413,"typeHandle":414},{"id":552,"title":417,"classes":17,"typeLabel":300,"url":418,"level":310,"newWindow":122,"titleAlternative":17,"element":553},"18740",{"id":421,"title":417,"slug":422,"url":418,"enabled":440,"sectionId":423,"typeHandle":424},{"id":555,"title":556,"classes":17,"typeLabel":444,"url":17,"level":306,"newWindow":122,"customAttributes":557,"titleAlternative":558,"media":559,"element":17,"children":560},"17995","Budget & Proces",[],"Budget\n& Proces",[],[561,569],{"id":562,"title":563,"classes":17,"typeLabel":300,"url":564,"level":310,"newWindow":122,"titleAlternative":563,"element":565},"18662","Branding Proces & Budget","https:\u002F\u002Fwww.offff.studio\u002Fbranding\u002F",{"id":566,"title":563,"slug":567,"url":564,"enabled":440,"sectionId":568,"typeHandle":48},"17364","branding-budget",10,{"id":570,"title":571,"classes":17,"typeLabel":300,"url":572,"level":310,"newWindow":122,"titleAlternative":17,"element":573},"18865","Сampagne Budget","https:\u002F\u002Fwww.offff.studio\u002Fсampagne\u002F",{"id":574,"title":571,"slug":575,"url":572,"enabled":440,"sectionId":576,"typeHandle":577},"18632","сampagne-budget",11,"campagne",{"id":579,"title":580,"classes":17,"typeLabel":444,"url":17,"level":306,"newWindow":122,"customAttributes":581,"titleAlternative":582,"media":583,"element":17,"children":584},"17997","Our Insights",[],"Our\nInsights",[],[585,588],{"id":586,"title":427,"classes":17,"typeLabel":300,"url":17,"level":310,"newWindow":122,"titleAlternative":17,"element":587},"18031",{"id":430,"title":427,"slug":431,"url":17,"enabled":440,"sectionId":432,"typeHandle":433},{"id":589,"title":590,"classes":17,"typeLabel":300,"url":591,"level":310,"newWindow":122,"titleAlternative":17,"element":592},"18867","Most Recent Insight","https:\u002F\u002Fwww.offff.studio\u002Fnieuws\u002Fpraktisch-vs-onderscheidend\u002F",{"id":41,"title":42,"slug":43,"url":591,"enabled":440,"sectionId":310,"typeHandle":593},"articles",{"id":595,"title":596,"classes":17,"typeLabel":444,"url":17,"level":306,"newWindow":122,"customAttributes":597,"titleAlternative":598,"media":599,"element":17,"children":604},"17999","Let’s meet up",[],"Let’s\nmeet up",[600],{"id":601,"title":602,"kind":38,"url":603},"18037","Racket menu","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fracket-menu.svg",[605,608],{"id":606,"title":15,"classes":17,"typeLabel":530,"url":607,"level":310,"newWindow":122,"titleAlternative":17,"element":17},"18032","tel:0108435023",{"id":609,"title":16,"classes":17,"typeLabel":530,"url":610,"level":310,"newWindow":122,"titleAlternative":17,"element":17},"18033","mailto:hello@offff.studio",[612,619],{"id":613,"title":614,"classes":17,"typeLabel":300,"url":615,"level":301,"newWindow":122,"element":616},"1407","Privacy","https:\u002F\u002Fwww.offff.studio\u002Fprivacy\u002F",{"id":617,"title":614,"slug":618,"url":615,"enabled":440,"sectionId":413,"typeHandle":414},"1380","privacy",{"id":620,"title":621,"classes":17,"typeLabel":300,"url":622,"level":301,"newWindow":122,"element":623},"1409","Algemene voorwaarden","https:\u002F\u002Fwww.offff.studio\u002Falgemene-voorwaarden\u002F",{"id":624,"title":621,"slug":625,"url":622,"enabled":440,"sectionId":413,"typeHandle":414},"1399","algemene-voorwaarden",{"step__1":627,"step__2":656,"step__3":771},[628,636,642,649],{"id":629,"title":47,"slug":48,"stepIcon":630,"stepDescription":635},"1356",[631],{"id":632,"title":633,"url":634},"1357","Funnel branding","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Ffunnel\u002Ffunnel-branding.svg","Branding is wat jouw merk nodig heeft om op te vallen, herinnerd en herkend te worden.",{"id":637,"title":638,"slug":577,"stepIcon":639,"stepDescription":641},"1358","Campagne",[640],{"id":632,"title":633,"url":634},"Campagnes verhogen je zichtbaarheid waarmee omzetgroei kan realiseren.",{"id":643,"title":644,"slug":645,"stepIcon":646,"stepDescription":648},"1359","Website","website",[647],{"id":632,"title":633,"url":634},"Je website is één van de belangrijkste uithangborden van je merk.",{"id":650,"title":651,"slug":652,"stepIcon":653,"stepDescription":655},"1360","Partnerships","samenwerken",[654],{"id":632,"title":633,"url":634},"Wij zijn altijd op zoek naar goede specialisten om mee samen te werken voor het beste resultaat",[657,665,673,681,689,696,704,712,720,728,736,744,751,758,764],{"parent":658,"id":659,"title":660,"slug":661,"stepIcon":662,"stepDescription":664},{"id":629},"1362","Rebranding","rebranding",[663],{"id":632,"title":633,"url":634},"Heb je een nieuwe strategie of positionering?",{"parent":666,"id":667,"title":668,"slug":669,"stepIcon":670,"stepDescription":672},{"id":629},"1363","Refresh","refresh",[671],{"id":632,"title":633,"url":634},"Wil je de concurrentie voorblijven en het merk weer een boost geven?",{"parent":674,"id":675,"title":676,"slug":677,"stepIcon":678,"stepDescription":680},{"id":629},"1364","Nieuw merk","nieuw-merk",[679],{"id":632,"title":633,"url":634},"Ga je een nieuw merk starten?",{"parent":682,"id":683,"title":684,"slug":685,"stepIcon":686,"stepDescription":688},{"id":629},"1365","Geen systeem","geen-systeem",[687],{"id":632,"title":633,"url":634},"Mis je een duidelijk consistente uitstraling?",{"parent":690,"id":691,"title":692,"slug":693,"stepIcon":694,"stepDescription":695},{"id":637},"3530","Merkbekendheid","merkbekendheid",[],"Wil je de zichtbaarheid van je merk vergroten?",{"parent":697,"id":698,"title":699,"slug":700,"stepIcon":701,"stepDescription":703},{"id":637},"3531","Nieuw product","nieuw-product",[702],{"id":632,"title":633,"url":634},"Ga je een nieuw product lanceren?",{"parent":705,"id":706,"title":707,"slug":708,"stepIcon":709,"stepDescription":711},{"id":637},"3532","Concurrentiepositie","concurrentiepositie",[710],{"id":632,"title":633,"url":634},"Neemt de concurrentie toe?",{"parent":713,"id":714,"title":715,"slug":716,"stepIcon":717,"stepDescription":719},{"id":637},"3534","Seizoensgebonden","seizoensgebonden",[718],{"id":632,"title":633,"url":634},"Wil je tijdelijk de verkoop stimuleren?",{"parent":721,"id":722,"title":723,"slug":724,"stepIcon":725,"stepDescription":727},{"id":643},"3535","Gebruikerservaring","gebruikerservaring",[726],{"id":632,"title":633,"url":634},"Kunnen bezoekers niet goed vinden wat ze zoeken?",{"parent":729,"id":730,"title":731,"slug":732,"stepIcon":733,"stepDescription":735},{"id":643},"3537","Verouderde technologie","verouderde-technologie",[734],{"id":632,"title":633,"url":634},"Functioneert de website niet goed meer?",{"parent":737,"id":738,"title":739,"slug":740,"stepIcon":741,"stepDescription":743},{"id":643},"9518","Uitstraling","uitstraling",[742],{"id":632,"title":633,"url":634},"Past de website niet meer bij jullie uitstraling?",{"parent":745,"id":746,"title":747,"slug":748,"stepIcon":749,"stepDescription":750},{"id":643},"3539","Slecht vindbaar","slecht-vindbaar",[],"Voldoet de website niet meer aan de SEO eisen?",{"parent":752,"id":753,"title":754,"slug":740,"stepIcon":755,"stepDescription":757},{"id":650},"3538","Creatie",[756],{"id":632,"title":633,"url":634},"Fotografie, video, animatie, illustratie...alle specialisten zijn welkom bij ons.",{"parent":759,"id":760,"title":51,"slug":740,"stepIcon":761,"stepDescription":763},{"id":650},"9527",[762],{"id":632,"title":633,"url":634},"Op zoek naar een partner voor creatie van campagnes en branding?",{"parent":765,"id":766,"title":767,"slug":740,"stepIcon":768,"stepDescription":770},{"id":650},"9530","Development",[769],{"id":632,"title":633,"url":634},"Op zoek naar een partner voor het ontwerpen van websites?",[772,779,785,791,795,799,803,807,811,815,819,823,827,831,835,839,843,847,851,855,859,863,867,871,875,879,883,887,891,895,899,903,907,911,915,919,923,928,933],{"parent":773,"id":774,"title":775,"slug":776,"stepIcon":777,"stepDescription":778},{"id":659},"2613","Ik wil graag meer weten over jullie aanpak.","ik-wil-graag-meer-weten-over-jullie-aanpak",[],"Laat hier je email of telefoonnummer achter, dan nemen we contact met je op.",{"parent":780,"id":781,"title":782,"slug":783,"stepIcon":784,"stepDescription":778},{"id":659},"2614","Ik wil graag weten wat het kost.","ik-wil-graag-weten-wat-het-kost",[],{"parent":786,"id":787,"title":788,"slug":789,"stepIcon":790,"stepDescription":778},{"id":659},"2615","Ik wil graag een afspraak inplannen om de mogelijkheden verder te verkennen.","ik-wil-graag-een-afspraak-inplannen-om-de-mogelijkheden-verder-te-verkennen",[],{"parent":792,"id":793,"title":775,"slug":776,"stepIcon":794,"stepDescription":778},{"id":667},"2616",[],{"parent":796,"id":797,"title":782,"slug":783,"stepIcon":798,"stepDescription":778},{"id":667},"2617",[],{"parent":800,"id":801,"title":788,"slug":789,"stepIcon":802,"stepDescription":778},{"id":667},"1371",[],{"parent":804,"id":805,"title":775,"slug":776,"stepIcon":806,"stepDescription":778},{"id":675},"2619",[],{"parent":808,"id":809,"title":782,"slug":783,"stepIcon":810,"stepDescription":778},{"id":675},"2620",[],{"parent":812,"id":813,"title":788,"slug":789,"stepIcon":814,"stepDescription":778},{"id":675},"2621",[],{"parent":816,"id":817,"title":775,"slug":776,"stepIcon":818,"stepDescription":778},{"id":683},"3540",[],{"parent":820,"id":821,"title":782,"slug":783,"stepIcon":822,"stepDescription":778},{"id":683},"3541",[],{"parent":824,"id":825,"title":788,"slug":789,"stepIcon":826,"stepDescription":778},{"id":683},"3542",[],{"parent":828,"id":829,"title":775,"slug":776,"stepIcon":830,"stepDescription":778},{"id":691},"3543",[],{"parent":832,"id":833,"title":782,"slug":783,"stepIcon":834,"stepDescription":778},{"id":691},"3544",[],{"parent":836,"id":837,"title":788,"slug":789,"stepIcon":838,"stepDescription":778},{"id":691},"3545",[],{"parent":840,"id":841,"title":775,"slug":776,"stepIcon":842,"stepDescription":778},{"id":698},"3546",[],{"parent":844,"id":845,"title":782,"slug":783,"stepIcon":846,"stepDescription":778},{"id":698},"3547",[],{"parent":848,"id":849,"title":788,"slug":789,"stepIcon":850,"stepDescription":778},{"id":698},"3548",[],{"parent":852,"id":853,"title":775,"slug":776,"stepIcon":854,"stepDescription":778},{"id":706},"3549",[],{"parent":856,"id":857,"title":782,"slug":783,"stepIcon":858,"stepDescription":778},{"id":706},"3550",[],{"parent":860,"id":861,"title":788,"slug":789,"stepIcon":862,"stepDescription":778},{"id":706},"3551",[],{"parent":864,"id":865,"title":775,"slug":776,"stepIcon":866,"stepDescription":778},{"id":714},"3552",[],{"parent":868,"id":869,"title":782,"slug":783,"stepIcon":870,"stepDescription":778},{"id":714},"3553",[],{"parent":872,"id":873,"title":788,"slug":789,"stepIcon":874,"stepDescription":778},{"id":714},"3554",[],{"parent":876,"id":877,"title":775,"slug":776,"stepIcon":878,"stepDescription":778},{"id":722},"3555",[],{"parent":880,"id":881,"title":782,"slug":783,"stepIcon":882,"stepDescription":778},{"id":722},"3556",[],{"parent":884,"id":885,"title":788,"slug":789,"stepIcon":886,"stepDescription":778},{"id":722},"3557",[],{"parent":888,"id":889,"title":775,"slug":776,"stepIcon":890,"stepDescription":778},{"id":730},"3558",[],{"parent":892,"id":893,"title":782,"slug":783,"stepIcon":894,"stepDescription":778},{"id":730},"3559",[],{"parent":896,"id":897,"title":788,"slug":789,"stepIcon":898,"stepDescription":778},{"id":730},"3560",[],{"parent":900,"id":901,"title":775,"slug":776,"stepIcon":902,"stepDescription":778},{"id":738},"9519",[],{"parent":904,"id":905,"title":782,"slug":783,"stepIcon":906,"stepDescription":778},{"id":738},"9520",[],{"parent":908,"id":909,"title":788,"slug":789,"stepIcon":910,"stepDescription":778},{"id":738},"9521",[],{"parent":912,"id":913,"title":775,"slug":776,"stepIcon":914,"stepDescription":778},{"id":746},"1368",[],{"parent":916,"id":917,"title":782,"slug":783,"stepIcon":918,"stepDescription":778},{"id":746},"1370",[],{"parent":920,"id":921,"title":788,"slug":789,"stepIcon":922,"stepDescription":778},{"id":746},"2618",[],{"parent":924,"id":925,"title":926,"slug":776,"stepIcon":927,"stepDescription":778},{"id":753},"3561","Portfolio delen?",[],{"parent":929,"id":930,"title":931,"slug":776,"stepIcon":932,"stepDescription":778},{"id":760},"9528","Wij creëren campagnes die opvallen en on-brand zijn.",[],{"parent":934,"id":935,"title":936,"slug":776,"stepIcon":937,"stepDescription":778},{"id":766},"9531","Wij ontwerpen creatieve en effectieve websites.",[],{"article":939},{"id":41,"title":42,"slug":43,"voorbeeldmediaArticle":940,"korteTekst":942,"labels":943,"elements":946,"seo":975},[941],{"id":55,"title":56,"kind":38,"url":57,"webp":58},"De balans tussen praktisch en onderscheidend is fundamenteel voor het opbouwen van een sterk merk.",[944,945],{"id":46,"title":47,"slug":48},{"id":50,"title":51,"slug":52},[947,955,961,968],{"id":948,"headline":949,"media":950,"leftText":951,"rightText":17,"typeHandle":952,"tiles":953,"boxes":954},"786","\u003Ch3>Opvallen en indruk maken\u003C\u002Fh3>",[],"\u003Cp>In de overvolle wereld van branding, waar consumenten dagelijks overspoeld worden met duizenden merkboodschappen, is een opmerking die wij vaak benadrukken bijzonder relevant: \u003C\u002Fp>\n\u003Ch4>\"99.99% of the time people don't give a shit about your brand.\" \u003C\u002Fh4>\n\u003Cp>Deze ongezouten waarheid, oorspronkelijk geuit door Adam Ferrier, illustreert de uitdaging waarvoor wij staan bij het ontwikkelen van merken die niet alleen opvallen, maar ook blijvende indruk maken. Maar hoe onderscheidt ons merk zich in een zee van gelijkheid? Het antwoord ligt in het navigeren tussen praktische toepasbaarheid en unieke onderscheidbaarheid.\u003C\u002Fp>","text",[],[],{"id":956,"headline":17,"media":957,"leftText":958,"rightText":17,"typeHandle":952,"tiles":959,"boxes":960},"10261",[],"\u003Cp>Bij het maken van keuzes tussen wat praktisch is — zoals het gebruik van standaard lettertypes — en het streven naar onderscheid, zien wij vaak een neiging naar de veilige, praktische kant. Echter, wij geloven sterk in de kracht van uniekheid. \"Door anders te zijn dan de anderen,\" zoals wij vaak zeggen, en dit consistent uit te dragen, bouwen we aan een herkenbare en memorabele merkidentiteit. Dit betekent niet dat we de waarde van praktische elementen negeren, maar dat we zoeken naar een evenwicht dat zowel onderscheidend vermogen als gebruiksgemak biedt.\u003C\u002Fp>",[],[],{"id":962,"headline":963,"media":964,"leftText":965,"rightText":17,"typeHandle":952,"tiles":966,"boxes":967},"10262","\u003Ch3>Wetenschappelijk inzicht\u003C\u002Fh3>",[],"\u003Cp>Onze filosofie wordt ondersteund door de inzichten van Jenni Romaniuk en Byron Sharp van het Ehrenberg-Bass Institute, en de expertise van Mark Ritson. Zij benadrukken het belang van distinctieve merkelementen die een merk niet alleen uniek maken, maar ook gemakkelijk herkenbaar in de ogen van de consument. Het gaat hierbij om meer dan alleen het visuele aspect; het omvat alles van kleurschema's en logo's tot typografie en de manier waarop we communiceren. Deze elementen zijn de sleutel tot het bouwen van een merk dat opvalt.\u003Cbr \u002F>\u003Cbr \u002F>Tegelijkertijd is het cruciaal dat ons merk toegankelijk en gebruiksvriendelijk blijft. Een te complex ontwerp of een slecht leesbaar lettertype kan de zichtbaarheid en effectiviteit van ons merk ondermijnen. De uitdaging ligt dus niet in het kiezen tussen praktisch en onderscheidend, maar in het vinden van een harmonie die beide aspecten verenigt.\u003Cbr \u002F>\u003Cbr \u002F>Ons motto, \"Be OFFFF,\" is een oproep tot originaliteit en slimme branding. Het betekent dat we streven naar een merkidentiteit die zowel uniek als praktisch is. Dit vereist een coherente merkstrategie die alle elementen, van logo tot website, omvat en ervoor zorgt dat deze samen een onvergetelijke en toegankelijke merkervaring creëren.\u003C\u002Fp>",[],[],{"id":969,"headline":970,"media":971,"leftText":972,"rightText":17,"typeHandle":952,"tiles":973,"boxes":974},"10263","\u003Ch3>Conclusie\u003C\u002Fh3>",[],"\u003Cp>Concluderend, het evenwicht tussen praktisch en onderscheidend is fundamenteel voor het opbouwen van een sterk merk. Door onze principes te integreren met de geleerde lessen van experts, streven we naar een merkidentiteit die niet alleen opvalt, maar ook diep resoneert met ons publiek. Het is deze perfecte balans tussen functionaliteit en flair die ons merk niet alleen onderscheidend maakt, maar ook onmisbaar.\u003C\u002Fp>",[],[],{"title":976,"description":977,"keywords":978,"social":979,"advanced":988},"Praktisch vs Onderscheidend - OFFFF Branding Studio - Rotterdam","Ontdek het belang van het vinden van balans tussen praktisch nut en unieke identiteit bij het opbouwen van een sterk merk. Leer hoe ons motto 'Be OFFFF' ons leidt naar een merk dat zowel opvalt als toegankelijk blijft. Ontdek de harmonie tussen functionaliteit en originaliteit voor een onvergetelijke merkervaring",[],{"twitter":980,"facebook":986},{"title":981,"description":977,"image":982},"Praktisch versus Onderscheidend - Offff",{"id":983,"title":984,"webp":985},"14496","Frame 8","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Fwerk\u002F\u002Fwebp\u002F_1200x630_crop_center-center_80_none\u002F14496\u002FFrame-8.webp",{"title":981,"description":977,"image":987},{"id":983,"title":984,"webp":985},{"robots":989,"canonical":122},[],1787584213243]