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OFFFF is een branding bureau in Rotterdam met één missie: je merk net zo begeerlijk maken als je product. Positionering, merkidentiteit en merkcodes die blijven hangen op het moment dat iemand koopt.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">We werken voor scale-ups, MKB en culturele instellingen die willen groeien. Geen bureau dat een mooi logo aflevert en wegwuift. Een studio die je merk strategisch neerzet en zichtbaar anders maakt dan de rest.\u003C\u002Fp>\u003Ch2>Wat doet een branding bureau?\u003C\u002Fh2>\n\u003Cp>Een branding bureau maakt van een bedrijf een merk. Dat begint bij strategie: waar sta je, voor wie, en waarom zou iemand jou kiezen. Daarna vertalen we dat naar een identiteit die je overal herkent. Logo, kleur, typografie, beeld en toon. En naar merkcodes die je merk vastzetten in het hoofd van je doelgroep.\u003C\u002Fp>\n\u003Cp>Een goed merk is geen plaatje. Het is een geheugenstructuur. Hoe makkelijker mensen aan je denken op het koopmoment, hoe meer je verkoopt. Daar bouwen wij naartoe\u003C\u002Fp>\n\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>","text",[],[],{"id":961,"typeHandle":962,"withGaps":946,"media":963},"14393","media",[964],{"id":965,"title":966,"url":967,"kind":38,"extension":968,"webp":969},"6785","Luca social gif","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002Fluca-social-gif.gif","gif","https:\u002F\u002Fcdn.offff.studio\u002Fmedia\u002Falgemeen\u002F_AUTOxAUTO_crop_center-center_75_none\u002F6785\u002Fluca-social-gif.webp",{"headline":971,"media":972,"leftText":973,"rightText":17,"typeHandle":957,"tiles":974,"boxes":975},"\u003Ch3>\u003Cbr \u002F>\u003C\u002Fh3>",[],"\u003Ch2>Waarom de meeste merken niet blijven hangen\u003C\u002Fh2>\n\u003Cp dir=\"ltr\">\u003Cem>“99,99% van de tijd geeft niemand iets om je merk.”\u003C\u002Fem> Die uitspraak is van Adam Ferrier, en hij heeft gelijk. Mensen liggen niet wakker van jouw huisstijl. Ze zien duizend merken per dag en vergeten er bijna duizend.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">Toch gooien de meeste bureaus het over een andere boeg. Ze bouwen love brands, verzinnen een purpose en hopen dat mensen gaan houden van een bedrijf. Dat werkt niet. Groei komt niet van de handvol fans die je al hebt. Groei komt van de vele mensen die je nog niet kennen, en die je merk net op tijd moeten herkennen.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">Dus bouwen wij geen liefde. Wij bouwen herkenning. Merkcodes die alleen van jou zijn, consistent ingezet, tot ze vanzelf aan jou doen denken. Saai? Nee. Onderscheidend en onuitwisbaar.\u003C\u002Fp>\u003Ch2>Hoe wij een merk bouwen\u003C\u002Fh2>\n\u003Cp>Wij werken in een vaste volgorde: strategie, identiteit, concept, executie. Elke stap bouwt op de vorige. Sla de eerste over en de rest wordt willekeurig.\u003C\u002Fp>\n\u003Cp>Het begint met de OFFFF Road Workshop, waarin we je positionering, merkwaarden en visie scherpstellen. Daarna bouwen we de visuele identiteit die daaruit volgt. Geen smaakplaatje, maar een systeem van herkenningscodes dat overal werkt, van je website tot je verpakking. En we zorgen dat je het zelf kunt blijven gebruiken, met een brandguide en assets die kloppen.\u003C\u002Fp>\n\u003Cp>Strategie eerst, altijd. Zonder strategie is een merk alleen maar decoratie.\u003Cbr \u002F>\u003C\u002Fp>",[],[],{"headline":977,"typeHandle":978,"items":979},"\u003Ch2>Veelgestelde Vragen\u003C\u002Fh2>","accordion",[980,983,986,989,992,995],{"heading":981,"text":982},"Wat kost branding bij een bureau?","\u003Cp>Bij OFFFF werken we met \u003Ca href=\"https:\u002F\u002Fwww.offff.studio\u002Fbranding\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">drie trajecten\u003C\u002Fa>. CORE start vanaf €12.500 voor strategie en visuele identiteit, SCALE vanaf €18.000 voor een volledig uitgewerkt merk, en SHINE vanaf €27.500 voor merkbouw plus go-to-market. Altijd een vaste prijs per traject, nooit een uurtje-factuurtje. Wat past, bepalen we samen in een eerste gesprek.\u003C\u002Fp>",{"heading":984,"text":985},"Wat is het verschil tussen merkstrategie en huisstijl?","\u003Cp>Merkstrategie is het fundament: waar je merk voor staat, voor wie, en waarom mensen je kiezen. Huisstijl is hoe dat eruitziet: logo, kleur, typografie, beeld. Een huisstijl zonder strategie is een mooi jasje zonder lijf. Wij beginnen altijd bij de strategie, want die bepaalt of de rest ergens op slaat.\u003C\u002Fp>",{"heading":987,"text":988},"Hoe lang duurt een brandingtraject?","\u003Cp>Dat hangt af van het traject en de omvang van je merk. Gemiddeld moet je rekenen op zo'n 10 tot 14 weken. In het eerste gesprek maken we een planning die bij jouw deadline past.\u003C\u002Fp>",{"heading":990,"text":991},"Voor wie werken jullie?","\u003Cp>Voor FMCG merken, scale-ups, MKB en culturele instellingen. Merken die willen groeien en durven opvallen. Van een nieuw merk dat vanaf nul wordt gebouwd tot een bestaand merk dat toe is aan een scherpere positionering en stijl.\u003C\u002Fp>",{"heading":993,"text":994},"Zijn jullie alleen actief in Rotterdam?","\u003Cp>We zitten in Rotterdam en werken door heel Nederland. De studio staat hier, het werk gaat overal heen.\u003C\u002Fp>",{"heading":996,"text":997},"Waarom kost CORE €12.500 als een losse strategie en een los logo goedkoper zijn?","\u003Cp>Omdat je dan twee dingen koopt, geen merk. Een los logo is een merkteken. In CORE zit daarnaast je kleurenpalet, typografie, beeldrichting, het volledige ontwerptraject en een brandguide met alle assets. Alles bedacht als één geheel. Koop je het in stukken, dan moet elk volgend stuk passen bij wat er al ligt. Dat kost meer tijd, meer geld, en levert een merk op dat is samengeraapt in plaats van bedacht.\u003C\u002Fp>",{"headline":971,"media":999,"leftText":1000,"rightText":17,"typeHandle":957,"tiles":1001,"boxes":1002},[],"\u003Ch3>Klaar om een merk te bouwen dat blijft plakken?\u003C\u002Fh3>\n\u003Cp>Vertel ons waar je merk staat en waar je heen wil. We komen met een scherpe aanpak en een voorstel dat past. 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